It is well known that that Kamal Haasan has converted his legions of fans and fan clubs into a social service organization. This has set a precedent that has percolated through the audiences and has resulted in a social service and awareness movement. All the activities are also self-funded by the fans themselves as a personal initiative, which is strongly supported by Kamal Haasan.
Kamal Haasan has decided to go in for brand endorsement. He has certain plans for his work in social service, but is also unwilling to rely on external sources of funding those plans. Therefore, he feels that endorsements with leading companies and brands that have a strong commitment to society and causes would be an appropriate and independent means of fulfilling his vision.”