Creating a ray of hope for the underprivileged!!

Picture1It has become a trend in the film fraternity to keep themselves busy with something or the other in social space, apart  from their normal B-town business. The list of actors and directors active in that area goes on with many
names. But here we have someone who has been instrumental in changing the face of social service all together. Finding a unique way by converting his fan clubs into welfare organisations, this veteran actor has been narrating a transforming tale for more than a couple of decades now. Kamal Haasan – as we all know him – is the face behind this change. Lately too he is in news for the same reason when he humbly accepted the invitation from Prime Minister Narendra Modi to be a part of nine select celebrities for Clean India Drive. On the eve of Gandhi Jayanti, PM Modi nominated nine celebrities, including Salman Khan, Priyanka Chopra and Sachin Tendulkar for Clean India Drive who would further nominate nine more celebrities each. Why the Prime Minister would invite Kamal Haasan?
The versatile actor replies that his inclusion in the list comes in response to his 20
years of service in the social sector. The last two decades have witnessed his unrelenting efforts and support to the unfortunate lot of the society. After achieving many landmarks in his acting profession, Kamal has left behind a long history of success as a producer, director, screen writer, lyricist, choreographer and playback singer. The seasoned actor, who has tasted success both down South and in Bollywood longs to add value to the concerned areas of society. Having felt that need, he instituted a unique concept of bringing in his fans together through fan clubs and converting them into welfare organisations for social service. While he’s the first Tamil actor to do so, he is the key force behind the social activities  undertaken by these fan clubs cum social welfare organisations.
These social welfare organisations raise funds for social causes like blood donation camps, organ donation, etc. In 2013 when Kamal won Rs 50 lakh in Neengalum Vellalam Oru Kodi, he decided to use that prize money for the treatment and care of HIV AIDS affected kids. Breaking the borders of his mind, the ace thought of going beyond, as he took up brand endorsement lately. One would not have seen him endorsing any product of the celluloid screen in his entire career, yet he took up the task for social cause only. The global hero is of the view not to ask for any external support to fund his social work or the social welfare organisation he has created.
Therefore, he wants to assist the social causes with the funds he would generate himself.

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